What’s Wrong With Cacao Farming?

Jerry Toth
23 min readJan 23, 2019

There’s a problem with cacao farming. Craft chocolate makers and consumers are both implicated. Written by a cacao farmer and chocolate maker in Ecuador.

I should start out by saying that I believe cacao farming is a noble profession. Its nobility is one of the things that first attracted me to it. I’ve been farming cacao with an increasing level of seriousness since 2008 under the auspices of a rainforest conservation project. If I didn’t have the benefit of other income streams, I would be the poorest person you know who works a full-time job — despite the fact that this job creates the raw material for something that society values highly. This is one of the many quiet contradictions of a global economy in which specialty foods are celebrated by affluent people while the primary producers of those foods live at a subsistence level.

It’s very difficult for cacao growers to make a living in any country. From what I’ve read, West African cacao growers have it the worst, though I haven’t seen this with my own eyes. My personal experience in cacao farming is entirely limited to Ecuador, which is the native origin of cacao and home to the most prized and endangered cacao variety in the world, called Nacional. Incidentally, Ecuador is also home to the single greatest threat to heirloom cacao throughout the tropics, in the form of a cacao clone by the name of CCN-51.

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Jerry Toth
Jerry Toth

Written by Jerry Toth

Professional rainforest conservationist, cacao farmer, chocolate entrepreneur, and metaphysical explorer based in Ecuador.

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