One Thing Capitalism Can Do to Save Itself and the Planet

A pathway for True Cost economics to change the world…if you want it

Jerry Toth
The Startup
Published in
13 min readSep 2, 2020

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Photo by Amirali Mirhashemian

The primary driver of ecological collapse is entirely economic. It has to do with how we, as humans, measure the cost of the goods and services that we consume. At the heart of the issue is a simple market failure.

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Jerry Toth
The Startup

Professional rainforest conservationist, cacao farmer, chocolate entrepreneur, and metaphysical explorer based in Ecuador.